Speech Communication, M.A.
Learning Goals and Student Learning Outcomes
The following goals and outcomes have been established for students pursuing the MA degree in Speech Communication
Knowledge/Processes
- Demonstrate knowledge of prevailing theories and models of communication
- Demonstrate knowledge of communication variables, concepts, principles, processes and phenomena and their role and impact on communication encounters
- Demonstrate detailed knowledge within two concentrations of study: argumentation, persuasion, intercultural communication, interpersonal communication, rhetorical theory, rhetorical criticism, small group communication, or organizational communication
Skills
- Demonstrate the ability to read, understand, evaluate, and critique scholarly research in the field of communication
- Demonstrate the ability to understand both qualitative and quantitative research methods as they apply to the study of communication
Attitudes
- Demonstrate the ability to recognize and appreciate the ethical issues surrounding the study and practice of communication

