2007-2009 Catalog
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Communications Banner

Introduction | Bachelor of Arts in Communications
Advertising Concentration
Entertainment Studies Concentration
Journalism Concentration
Photocommunications Concentration
Public Relations Concentration | Minor in Advertising
Minor in Journalism | Minor in Public Relations
Master of Arts in Communications | Communication Courses
Dept Homepage

DEPARTMENT CHAIR
Anthony R. Fellow

DEPARTMENT OFFICE
College Park 400

DAILY TITAN NEWSROOM
College Park 670

DAILY TITAN BUSINESS MANAGER
College Park 660

DEPARTMENT WEBSITE
http://communications.fullerton.edu

PROGRAMS OFFERED
Bachelor of Arts in Communications
Concentrations:
   Advertising
   Entertainment Studies
   Journalism
   Photocommunications
   Public Relations
Minors
   Advertising
   Journalism
   Public Relations
Master of Arts in Communications

FACULTY
Carol Ames, Genelle Belmas, Jeff Brody, Pamela Caldwell, Thomas Clanin, David DeVries, Beth Evans, Olan Farnall, Tony Fellow, Dennis Gaschen, Christine Hanson, Carolyn Johnson, Dean Kazoleas, Kuen-Hee Ju-Pak, Cynthia King, Mark Latonero, Paul Lester, Gail Love, Coral Ohl, Henry Puente, Rick Pullen, Tony Rimmer, Shay Sayre, Nancy Snow, Andi Stein, Laura Triplett, Edgar Trotter, Robert Wheeler, Diane Witmer, Gerald Wright, Mark Wu, Fred Zandpour


INTRODUCTION
Effective ethical communications are essential for the well being of a democratic society. Thus, there is a need for persons trained in the theory and practice of informing, instructing, and persuading through communications media. The educational goals of the programs leading to the Bachelor of Arts in Communications are to:

  • Ensure that all majors are exposed to a broad liberal education;
  • Provide majors with a clear understanding and a global perspective of the role of
    communications media in society; and
  • Prepare majors desiring communications-related careers in the mass media, business, government, and education by educating them in depth in one of the specialized concentrations within the department.

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Daily Titan newsroom


ADVISERS

Undergraduate: All full-time faculty serve as undergraduate advisers. Students may find their assigned concentration adviser in the Communications Department Office, College Park 400.
Graduate: Diane Witmer, College Park 400 or College Park 650-29. Additional advising services are available in the College of Communications Advising Center, CP-425.

BACHELOR OF ARTS IN COMMUNICATIONS
The Communications major totals 48 units: 12 units of core requirements; 24 units in a chosen concentration (advertising, entertainment studies, journalism, photocommunications and public relations), and 12 units of collateral upper-division coursework in other departments. All prerequisite courses must be completed with a grade of “C” (2.0) or better.

Collateral requirements: All Communications majors must complete 12 units (4 courses) of upper-division course work outside of Communications. These courses are listed on advising materials available in College Park 400. These units may be taken as part of a minor or another major. Students electing to pursue a minor or a second major as part of the collateral requirement should consult the catalog on minors and multiple majors to ensure that they have the required numbers of distinct units.

Every major must take a minimum of 80 units outside Communications, out of the 120 units required for graduation. Of this 80 units, 65 must be in the traditional liberal arts, humanities and sciences. Any courses from the following departments meet the liberal arts requirement: Afro Ethnic, American Studies, Anthropology, Asian American, Biology, Chemistry, Chicana/o, Comparative Literature, Economics, English, Comparative Religion, Geography, Geological Science, Human Communication, History, Liberal Studies, Linguistics, Math, Philosophy, Physics, Political Science, Psychology, Sociology, Women’s Studies, and all foreign languages. See advisers for additional qualifying courses. Students should consult the College of Communications Advisement center and their concentration adviser early in their course work to be sure they meet these requirements.

Grade-Point Average Requirements: Three grade-point averages, each 2.0 or higher, are required for graduation:

  1. An average based on all units attempted, including those attempted at other institutions.
  2. An average based on all units attempted at CSUF.
  3. An average based on all units attempted in the major.

Communications Core
The communications core provides background and perspective appropriate to all the departmental concentrations and an understanding of the role of communicators and their contributions to the development of high standards of professionalism.

Nine units of required course work:

Communications 233 Mass Communications in Modern Society (3)
Communications 407 Communications Law (3)
Communications 425 History and Philosophy of American Mass Communication (3)

Plus three units selected from:

Communications 300 Visual Communication (3)
Communications 310 Mass Media Ethics (3)
Communications 333 Mass Media Effects (3)
Communications 410 Principles of Communications Research (3)
Communications 422 Communications Technologies (3)
Communications 426 Global Media Systems (3)
Communications 480 Persuasive Communications (3)

Communications Concentrations
Every communications major must select and complete 24 units of course work in a major concentration.

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ADVERTISING CONCENTRATION
The objective of the advertising concentration is to prepare students for entry-level positions in one or more of the four basic advertising activities: creative (copy, layout design), media planning and buying, research, and management. Students are provided with knowledge and skills needed for work with an advertiser, advertising agency, the print and broadcast media, or support service industry.

Communications 350 Principles of Advertising (3)
Communications 351 Writing for the Advertising Industry (3)
Communications 352 Advertising Media (3)
Communications 353 Advertising Creative Strategy and Execution I (3)
Communications 451A, B or C Advertising Campaigns (3)
Communications 495 Mass Media Internship (3)
Plus six units from: Communications 317, 358, 361, 380, 410, 415T, 446, 450, 452, 453, 454, 455 or 456. At least three of the six units must be 450 or higher.

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ENTERTAINMENT STUDIES CONCENTRATION
Courses in this concentration introduce students to theory, trends and practices emerging in entertainment and tourism. The concentration is designed to prepare students for career opportunities in entertainment communication and management in a growing range of sectors including business, industries, agencies, and nonprofit organizations.

Communications 101 Writing for Mass Media (3)
Communications 346 Introduction to Entertainment Studies (3)
Communications 446 Entertainment and Society (3)
Communications 449 Capstone in Entertainment and Tourism Studies (3)
Communications 495 Mass Media Internship (3)
Plus one of the following: Communications 301, 334, 351, 362, or 471.
Plus six units from: Communications 317, 333, 350, 361, 380, 410*, 422*, 426*, 447, 448T, 465, or 497.

*Course may count either as a core elective or as a concentration elective, but not as both.

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JOURNALISM CONCENTRATION
The principal objective of the journalism concentration is to provide the skills and practice necessary for careers in the print, broadcast and online media. Specifically, the concentration objectives are: (1) to provide experience in writing various types of news stories, and to develop skills in reporting and news gathering techniques; (2) to develop critical acumen necessary to check news stories for accuracy and correctness; (3) to develop skills in graphics or photography that complement the journalistic writing skills; (4) to provide actual on-the-job experience by working on the campus newspaper and through an internship, and (5) to add breadth and depth to the professional’s specialized skills through collateral courses.

The concentration includes three emphases: print, broadcast journalism, and visual journalism.
Journalism Concentration Core:

Journalism Concentration Core:

Communications 101 Writing for the Mass Media (3)
Communications 495 Mass Media Internship (3)

Print Journalism Emphasis

Communications 201 Reporting for Mass Media I (3)
Communications 202 Reporting for Mass Media II (3)
Communications 332 Editing and Design (3)
Communications 471 News Media Production (3)
Plus six units from: Communications 334, 335, 380, 434, 435, 436, 437, or 438T.

Broadcast Journalism Emphasis
Communications 201 Reporting for Mass Media I (3)
Communications 202 Reporting for Mass Media II (3)
Communications 372 TV News Production (3)
Communications 472 Advanced Electronic News Production (3)
Plus six units from: Communications 335, 371, 380, 435, 436, 438T.

Visual Journalism Emphasis
Communications 319 Photojournalism (3)
Communications 380 Web Design and Production (3)
Communications 409 Advanced Photojournalism (3)
Communications 471 News Media Production (3)
Plus six units from: Communications 317, 358, 363, 434.

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PHOTOCOMMUNICATIONS CONCENTRATION
The photocommunications concentration provides a comprehensive study of the aesthetics, theories, and practices of contemporary photography for professional careers in magazine and newspaper photojournalism, and advertising/commercial photography.

Communications 101 Writing for the Mass Media (3)
Communications 217 Introduction to Photography (3)
Communications 319 Photojournalism (3)
Communications 321 Advanced Color Photography (3)
Communications 495 Mass Media Internship (3)
Plus six units selected from:
Communications 326, 340, 358, 380, 409, or 471
Plus one of the following:
Communications 301, 334 or 362.

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PUBLIC RELATIONS CONCENTRATION
This concentration provides preparation in both theory and practice of two-way communication and management counsel for prospective professional public relations careers in business, industry, agency, government, and nonprofit sectors of society.

Communications 101 Writing for Mass Media (3)
Communications 361 Principles of Public Relations (3)
Communications 362 Public Relations Writing (3)
Communications 464 Public Relations Management (3)
Communications 495 Mass Media Internship (3)
Plus one writing course from:
Communications 301, 334, or 471
Plus six units selected from:
Communications 317, 346*, 350, 358, 363, 380, 410, 434, 437, 446*, 465, 467, 468, or 497.

*Course may count either as a core elective or as a concentration elective, but not as both.

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WRITING REQUIREMENTS

All communications majors must satisfy both departmental and university writing requirements. For the department Writing Requirement, each concentration requires one or more writing courses. Consult an adviser or concentration checklist.

University Writing Requirement: The course work portion of the university’s upper-division baccalaureate writing requirement for communications majors may be met by satisfactory completion of any one of Communications 301, 334, 335, 351, 362, 371, 435; and 471 and 476. Students must earn a “C” (2.0) or better in the course which is used to fulfill the university’s upper-division writing requirement.

INTERNSHIP REQUIREMENTS

The Department of Communications has always recognized the beneficial attributes of an internship. Students intern at sites in Orange and Los Angeles counties, as well as at national and international sites. Examples of internship sites include newspapers, magazines, television and radio stations, public relations and advertising agencies, health-related institutions, nonprofit organizations, film production companies, publishers, education offices, high-tech industries, and cities and businesses with communications needs.

Students can view course syllabus on the website at https://commsec.fullerton.edu/internship for a full understanding of the internship program. Applications are approved by the Communications Faculty Internship Coordinator (located at College Park 460-24) through the online site before a student registers with Titan. Deadlines for applications are March 15 (summer); May 15 (fall); October 15 (spring). Internship coursework must be completed within the term it is taken. Incompletes are discouraged. Students are encouraged to seek advice from the Communications Faculty Internship Coordinator (located at College Park 460-24) early in their academic career to gain the highest level of professional growth from their internship experience.

Students must meet the following prerequisites:

  • Communications major
  • Senior standing 2.25 GPA overall and in major
  • Specific prerequisites for each area of concentration - which are NOT TO BE TAKEN CONCURRENTLY WITH THE INTERNSHIP. They include:

Advertising
Required: Communications 350, 351, 352, and 353.
Recommended: Communications 358.

Entertainment Studies
Required: Communications 346, 446.

Journalism
Required: Communications 471 or 372.
Recommended: Communications 334 and 335.

Photocommunications
Required: Communications 217, 319, and 321.
Recommended: Communications 326 or 409.

Public Relations
Required: Communications 361 and 362.
Recommended: Communications 358, 363, and 464.

Students with the equivalent of one year of full-time employment in the area of their concentration may petition out of the Internship by taking a different 400-level class approved by their faculty adviser. International students must obtain approval of the International Education and Exchange Office.

Students who do not meet the 2.25 GPA may be asked to petition out of the Communications 495 class and take a different 400 level class approved by their faculty adviser.

Applications and information can be obtained at the Department of Communications Internship Office in College Park 460-24.

COMMUNICATIONS MINORS
The department offers three options for a communications minor for students NOT majoring in communications. Students majoring in communications cannot minor in communications.

MINOR IN ADVERTISING
The minor in Advertising requires 21 units as follows:

Lower-Division (3 units)
Communications 233 Mass Communications in Modern Society (3)

Advertising courses (12 units)
Communications 350 Principles of Advertising (3)
Communications 352 Advertising Media (3)
Communications 353 Creative Strategy and Execution I (3)
Communications 451A, B or C Advertising Campaigns (3)

Electives (6 units)
Two adviser-approved courses from Communications 380, 407, 415T, 425, 450, 452, 453, 454, 455, 456 or 480.

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MINOR IN JOURNALISM
The Minor in Journalism requires 21 units. Required Journalism courses for a Minor in Journalism, unlike the Minor in Advertising, must be taken in sequence. Each course builds upon the other. The three required journalism courses provide a core of information for beginning journalism students. Students can then specialize in print, broadcast or visual journalism. A stint on the Daily Titan, Communications 471 News Media Production, takes the place of an internship. However, students who will plan to purse a career in professional print journalism are encouraged - but not required - to obtain an internship before applying for a job.

Communications Core Requirements (6 units)
Communications 233 Mass Media in Modern Society (3)
Plus three units selected from: Communications 310, 407, or 425 (3)

Journalism Concentration Requirements (9 units)
Communications 101 Writing for the Mass Media (3)
Communications 203 Introduction to Visual Journalism Production (3)
Communications 338 News Media Production (3)

Electives (6 units)
Choose six units from one of the following specializations:

Print Journalism Track
Required: Communications 471 News Media Production (3)
Plus three units selected from: Communications 332, 334, 335, 380, 434, 435, 436, 437, or 438T.

Broadcast Journalism Track
Required: Communications 372 Television News Production (3)
Plus three units selected from: Communications 335, 371, 380, 435, 436, or 438T or 472.

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MINOR IN PUBLIC RELATIONS
The minor in Public Relations offers students the opportunity to engage in a systematic program of study in the field of public relations, to complement their major field of study. The program requires 21 units.

Required Courses (15 units)

Communications 101 Writing for Mass Media (3)
Communications 233 Mass Communications in Modern Society (3)
Communications 361 Principles of Public Relations (3)
Communications 362 Public Relations Writing (3)
Communications 464 Public Relations Management (3)

Electives (6 units)

Two courses chosen from Communications 407, 410, 425, 465, 467, 468, 480 or 497.

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MASTER OF ARTS IN COMMUNICATIONS

The degree is designed to provide advanced study in communications theory and research by integrating courses from these areas of study: advertising, entertainment, journalism and public relations.

The program prepares the graduate to apply advanced communications concepts, research and development skills, and relevant theories of communications media for a wide variety of purposes. These studies serve those whose careers involve the use of mediated messages to inform, instruct, and persuade as well as those seeking doctoral degrees. Course-work is highly applicable to a wide range of careers in business, industry, government, education, mass media, and entertainment.

Students completing the Master of Arts in Communications are eligible for journalism and communications teaching positions in community colleges.

Admission to Graduate Standing: Conditionally Classified
Normally, an applicant must meet grade-point average requirements of 3.0 in the undergraduate major and 2.75 in the last 60 semester units of undergraduate course work, meet the university requirements, and satisfactorily complete the Graduate Record Examination General Test prior to admission. Students must also submit three letters of recommendation and an essay (approximately 1,000 words) outlining reasons for pursuing the master’s degree. Consult the department graduate program adviser or the department Web site for details regarding additional admission requirements.

Application Deadlines
The deadline for completing online applications:

  • For Fall Admission: February 1 of the same year
  • For Spring Admission: November 1 of the preceding year

Check the university graduate studies website for current information http://www.fullerton.edu/graduate

Graduate Standing: Classified
A student admitted in conditionally classified standing may be granted classified standing upon the development of an approved study plan and satisfactory completion of prerequisite course work. Satisfactory coursework or its equivalent in the following may be taken concurrently with degree requirements if not completed prior to classification:
(a) communications writing (Communications 201, 301, 351, 362)
(b) an introductory course in communications (Communications 233, 332, 350, 361)
(c) Communications 410 Principles of Communication Research (3)

Study Plan
The student is required to complete 30 units of approved studies with a minimum grade-point average of 3.0 including 21 units in 500-level communications courses. Six of the 21 units of 500-level courses may be a thesis; three units may be a project. The remaining units may be comprised of 400-level courses appropriate to the student’s area of interest.

The candidate must develop a program of study in consultation with the graduate adviser of the Department of Communications. The candidate must plan the thesis or project topic with a committee. The committee includes at least two faculty members from the Department of Communications.

Study plan requirements include the following:

Core Courses (9 units)
Communications 500 Theory and Literature of Communications (3)
Communications 508 Humanistic Research in Communications (3)
Communications 509 Social Science Research in Communications (3)

400-500 Level Courses (15-18 units)
In consultation with the graduate adviser, students design a program of study that is tailored to their educational and career goals and integrates courses in advertising, journalism, pubic relations, and entertainment. Maximum 9 units of 400-level courses are allowed.

Project or Thesis (3-6 units)
Communications 597 Project (3)
OR Communications 598 Thesis (6)

For further information and advisement, please consult the graduate program adviser or the department website.

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COMMUNICATIONS COURSES
Courses are designated as COMM in the class schedule.

COMM 101    Writing for Mass Media

Description: Prerequisites: English 101 or equivalent with a grade of “C” (2.0) or better; typing ability. Principles and practices of writing for major types of mass communications media. Content, organization, conciseness, and clarity (2 hours lecture, 2 hours laboratory).
Units: (3)

COMM 201    Reporting for Mass Media I

Description: Prerequisite: Communications 101 or equivalent. Students will develop an expertise in news reporting, including computer-assisted reporting, and writing techniques, with an emphasis on print and Web reporting and writing. Students will have an opportunity to write for the Daily Titan.
Units: (3)

COMM 202    Reporting for Mass Media II

Description: Prerequisites: Communications 101. Students will develop an expertise in advanced news reporting and writing techniques, with an emphasis on the Web, radio, and television. Students will learn the basics of visual journalism storytelling, including basic elements of shooting videotape, recording audio, editing video and audio tape, and building news websites. Opportunities to contribute to the Daily Titan, Titan Online and/or OC News will be provided.
Units: (3)

COMM 217    Introduction to Photography

Description: Cameras, accessories, materials, exposure, image processing, printing, finishing, composition, filters, flash, studio techniques, and special subject treatments and applications. (2 hours lecture, 2 hours activity)
Units: (3)

COMM 233    Mass Communication in Modern Society

Description: Prerequisite: completion of General Education Category III.C.1. Newspapers, magazines, films, radio, and television; their significance as social instruments and economic entities in modern society. (CAN JOUR 4)
Units: (3)

COMM 300    Visual Communication

Description: Prerequisite: completion of General Education Categories III.B.1 or III.B.2. A social and cultural analysis of the meaning, production, and consumption of visual information in a modern media society. Still, moving, television, graphic design, cartoon, and computer images will be analyzed in terms of technical, commercial, and cultural considerations.
Units: (3)

COMM 301    Writing for Broadcasting and Film

Description: Prerequisites: English 101 or equivalent with a grade of “C” (2.0) or better; typing ability.
Units: (3)

COMM 310    Mass Media Ethics

Description: Prerequisite: junior standing. The study of moral and professional conduct within various communications contexts. Examines cases involved with advertising, broadcast journalism, film, photojournalism, print journalism, public relations, television and the World Wide Web.
Units: (3)

COMM 317    Multimedia Production

Description: Prerequisite: completion of General Education Category III.B.1 or III.B.2. A convergence in film/digital photography, communication design, streaming media, and web-page production for creative visual problem solving. Students apply new media techniques to real world problems through service learning or client-based projects.
Units: (3)

COMM 319    Photojournalism

Description: Prerequisite: Communications 217. Photography for publication in print media. News, advertising, feature, sports, lifestyle, photo essay, and documentary applications. (2 hours lecture, 3 hours laboratory)
Units: (3)

COMM 321    Advanced Color Photography

Description: Prerequisites: junior standing and Communications 319. Positive and negative color film processing, sensitometry, and color printing. Creative and effective use of color in publications photography. (2 hours lecture, 3 hours laboratory)
Units: (3)

COMM 326    Communications Photography

Description: Prerequisites: junior standing and Communications 321. Photographs and photographic communications produced with the large format camera for the mass media, business, education, government, industry, and science. (2 hours lecture, 3 hours laboratory)
Units: (3)

COMM 332    Editing and Design

Description: Prerequisite: Communications 201. Principles and practice of newspaper editing: copy improvement, headline writing, news photos and cutlines, wire services, typography, copy schedules and control, page design and layout, law, and ethics. (2 hours lecture, 3 hours laboratory)
Units: (3)

COMM 333    Mass Media Effects

Description: Prerequisite: completion of General Education Category III.C.1. The course is intended to help students discover the role mass media communications play in all human activity with heavy emphasis on the effects of mass media on the political, social, and economic fabric of America.
Units: (3)

COMM 334    Feature Article Writing

Description: Prerequisites: Communications 101 with a grade of “C” (2.0) or better. Nonfiction writing for newspapers and magazines; sources, methods and markets.
Units: (3)

COMM 335    Public Affairs Reporting

Description: Prerequisites: Communications 201 with a grade of “C” (2.0) or better. Communications 407 recommended. Reporting public interest news such as courts, education, finance, government, police, and urban problems.
Units: (3)

COMM 340    Photography in Advertising and Public Relations

Description: Prerequisites: junior standing and Communications 326. Advertising and public relations photography. Materials and techniques for producing photographs with visual impact suitable for photo reproduction. Students will prepare a portfolio of photographs. (2 hours lecture, 3 hours activity)
Units: (3)

COMM 346    Introduction to Entertainment and Tourism Studies

Description: Introduces students to the entertainment industry. Applies entertainment and persuasion theory. Offers learning about career opportunities in entertainment-related fields. Explores the tasks, skill sets, demands, and rewards associated with different entertainment professions. (Same as Theatre 346 and Business Administration 346)
Units: (3)

COMM 350    Principles of Advertising

Description: This course explores the functions, strategies, ethics, technology, and media relevant to the advertising industry, as well as concepts in international, intercultural, and integrated marketing communication.
Units: (3)

COMM 351    Writing for the Advertising Industry

Description: Prerequisite: English 101. This course develops written communications and critical thinking skills essential for success in all advertising related careers. Students learn to compose persuasive letters, reports, proposals, and news releases. Emphasis is placed on grammar and language skills. Students must achieve a “C” (2.0) or better to continue taking advertising courses.
Units: (3)

COMM 352    Advertising Media

Description: Prerequisites: Communications 350 and junior standing. Planning, execution and control of advertising media programs. Basic data and characteristics of the media. Buying and selling process, techniques, and methods in media planning process. Audience measurement and media analysis.
Units: (3)

COMM 353    Advertising Creative Strategy and Execution I

Description: Prerequisites: English 101, Communications 350, and junior standing. Writing of copy and layout of advertisements, based on study of sales appeals, attention factors, and illustrations. (2 hours lecture, 2 hours activity)
Units: (3)

COMM 358    Graphics Communications

Description: Prerequisite: junior standing. Printing processes, publication formats, copy preparation, copy-fitting techniques, layout principles, paper selection, and distribution methods. (2 hours lecture, 2 hours activity)
Units: (3)

COMM 361    Principles of Public Relations

Description: Prerequisite: junior standing. The social, behavioral, psychological, ethical, economic and political foundations of public relations, and the theories of public relations as a communications discipline.
Units: (3)

COMM 362    Public Relations Writing

Description: Prerequisites: Communications 101 and 361, both with a grade of “C” (2.0) or better; junior standing; typing ability. Communications analysis, writing for business, industry and nonprofit organizations. Creating effective forms of public relations communication.
Units: (3)

COMM 363    Desktop Publishing

Description: Prerequisite: completion of any one of Communications upper-division writing courses. Editing functions and techniques involved in creative development of publications for business, industry and nonprofit organizations and institutions, including magazines, newspapers, newsletters, and brochures.
Units: (3)

COMM 371    Radio News Production

Description: Prerequisites: Communications 202. Writing, producing, planning, taping, editing, and evaluating radio news.
Units: (3)

COMM 372    TV News Production

Description: Prerequisites: Communications 202. Writing, production, and evaluation of television news. Discussion of TV reporting techniques and problems. Students cover events and produce TV news in lab.
Units: (3)

COMM 380    Web Design and Production

Description: Prerequisite: junior standing. Underlying design concepts and production techniques for creating World Wide Web multimedia presentations for educational lessons, commercial applications, and online publications.
Units: (3)

COMM 407    Communications Law

Description: Prerequisites: Communications 233 and junior standing. The Anglo-American concept of freedom of speech and press; statutes and administrative regulations affecting freedom of information and publishing, advertising, and telecommunication. Libel and slander, rights in news and advertising, contempt, copyright, and invasion of privacy.
Units: (3)

COMM 409    Advanced Photojournalism

Description: Prerequisite: Communications 319. Advanced press photography. Extensive use of cameras for photographic reporting; evaluation and preparation of pictures for publication. Field/laboratory experience in black and white and color. (2 hours lecture, 3 hours laboratory)
Units: (3)

COMM 410    Principles of Communication Research

Description: Prerequisites: Communications 233 and junior standing.  Research methods used to assess the effects of print, broadcast, and film communications on audience attitudes, opinions, knowledge, and behavior. Research design and data analysis in communications research.
Units: (3)

COMM 415T    Current Issues in Advertising

Description: Prerequisites: Communications 233, 350, or 361; permission of instructor. This course presents a variety of current advertising topics in all fields of communications. Professional problems, global issues, critical analysis, and special skills are presented to supplement the curriculum, and to enhance the understanding of, and appreciation for, advertising concepts. Not available for graduate degree credit.
Units: (3)

COMM 422    Communications Technologies

Description: Prerequisite: Communications 233. Issues surrounding communications technologies. Covered are recent developments in technology, impact of government, industry and economic factors, historical overview, and implications for social change. Exposure to technological developments. Applications to all areas of mass communications.
Units: (3)

COMM 425    History and Philosophy of American Mass Communication

Description: Prerequisites: Communications 233 and junior standing. American mass communication; newspapers and periodicals through radio and television; ideological, political, social, and economic aspects. Not available for graduate degree credit.
Units: (3)

COMM 426    Global Media Systems

Description: Prerequisites: Communications 233 and junior standing. Major mass communication systems, both democratic and totalitarian, and the means by which news and propaganda are conveyed internationally.
Units: (3)

COMM 434    Magazine Industry and Production

Description: Prerequisite: Communications 334. Students in this class will produce Tusk, the magazine of Cal State Fullerton, and learn about the dynamics of magazine production and the magazine industry. Students will work together in a professional setting to produce a high quality magazine.
Units: (3)

COMM 435    Opinion Writing

Description: Prerequisites: English 101 or equivalent with a grade of “C” (2.0) or better, upper-division writing course, and junior standing. Techniques of editorial writing and opinion writing, including personal essays, for print, broadcast, and the Internet. The role of punditry in television news and on TV and radio talks shows, and how this might affect public perceptions of the media.
Units: (3)

COMM 436    Reporting on the Entertainment Industry

Description: Prerequisite: Communications 101. Development of expertise in reporting and writing on the entertainment industry. An understanding of the economics, business models, legal aspects, and culture of the industry.
Units: (3)

COMM 437    Advanced Magazine Writing

Description: Prerequisite: Communications 334. Designed to give students practical experience in reporting and writing long, in-depth feature articles for professional magazines. Will cover the challenges of researching writing for specialized audiences and the business of freelancing. Includes techniques for improving clarity, brevity, cohesion and emphasis.
Units: (3)

COMM 438T    Specialized Reporting

Description: Prerequisite: Communications 201 or 202. This varied topic course is designed to teach advanced reporting and writing skills in specialized areas. It will combine an awareness of techniques and resources with an abundance of writing models and field experiences.
Units: (3)

COMM 446    Entertainment and Society

Description: Prerequisite: Communications 233; Communications 346 or Business Admin 346 or Theatre 346. In-depth exploration of the role of entertainment in modern society. Examines audience uses, motivations, and individual preferences for entertainment. Reviews theories and research regarding the form and function of entertainment and entertainment media.
Units: (3)

COMM 447    Tourism and Travel

Description: Prerequisites: Communications 346 or 350, or 361 or Management 339 or Marketing 351 or Theatre 200. This course examines the concepts, tools, and techniques necessary for understanding the tourism and travel industry and its promotional communications. Students explore the trends and issues of tourism and travel and the unique problems and opportunities of this field.
Units: (3)

COMM 448T    Entertainment Industry Studies

Description: Prerequisites: Communications 233; Communications 346 or Business Admin 346 or Theatre 346. Variable topics course that focuses on specific entertainment industries, issues, organizations, trends, and/or functions. May be repeated twice with a different topic.
Units: (3)

COMM 449    Capstone in Entertainment and Tourism Studies

Description: Prerequisite: Communications 346 or equivalent. Prepares students for careers in the entertainment industry by combining theory with applied principles and analytical skills in examining and developing case studies. Students plan and execute their own campaigns and projects. (Same as Theatre 449 and Business Administration 449)
Units: (3)

COMM 450    Advertising and Brand Communication Management

Description: Prerequisites: Communications 352 and 353. Theory and techniques for planning, directing and evaluating advertising and brand communication programs with emphasis on media-message strategies. Managerial approach with case studies to the solution of brand communications problems.
Units: (3)

COMM 451A    Advertising Campaigns – AAF Competition

Description: Prerequisites: Communications 352, 353, and consent of instructor. Advertising campaigns, including applied research, writing, and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness.
Units: (3)

COMM 451B    Advertising Campaigns – Local Focus

Description: Prerequisites: Communications 350, 352, 353. Advertising campaigns, including applied research, writing, and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness.
Units: (3)

COMM 451C    Advertising Campaigns – TitanCom Agency

Description: Prerequisites for Advertising majors – Communications 350, 352, 353; for Public Relations majors – Communications 361, 362. Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness.
Units: (3)

COMM 452    Advanced Media Strategy and Tactics

Description: Prerequisite: Communications 352. This course is designed to offer students further education in advertising media. It integrates theories from related disciplines, such as communications, marketing, and psychology, to illustrate better ways to use media as a competitive tool in business.
Units: (3)

COMM 453    Advertising Creative Strategy and Execution II

Description: Prerequisite: Communications 353. Advanced advertising projects involving application and execution of creative advertising strategies for mass media, including theory and practice of writing copy, and preparing comprehensive layouts and completed scripts. Group discussions, labs, and individual conferences.
Units: (3)

COMM 454    Advertising Media Sales

Description: Prerequisites: Communications 350 and 353; or Communications 332 and either 217 or 358; or Marketing 351 and any 300-level graphics, layout or design course. Prepares students for careers in advertising media sales, including radio, television, newspaper, magazine, new media, and the Internet. Personal sales techniques and media sales strategies are presented for each medium.
Units: (3)

COMM 455    Internet Advertising & Promotional Communications

Description: Prerequisites: Communications 350, 352 and 353. This course examines Internet advertising and marketing issues and ideas. Students learn to evaluate, develop, and execute Internet-based advertising and promotional campaigns.
Units: (3)

COMM 456    Advertising Account Planning

Description: Prerequisites: Communications 353 and 410. Students learn to apply principles of research, consumer behavior and creative concept development to advertising and brand communication campaigns. Field study and case application facilitate the process of the planner’s consumer advocacy function.
Units: (3)

COMM 464    Public Relations Management

Description: Prerequisites: Communications 361, 362 and junior standing. Analysis of systems and strategies for planning public relations campaigns and solving/preventing problems. Individual, team case studies, in corporate development of proposals; actual use of tools in addition to role playing presentations to management.
Units: (3)

COMM 465    Entertainment Public Relations

Description: Prerequisites: Communications 361, Communications 346, Business Admin 346 or Theatre 346. This seminar focuses on public relations strategies and tactics as they are used in the entertainment industry including media relations, talent relations, special events, high visibility techniques, presentation, and dealing with adverse situations.
Units: (3)

COMM 467    Public Relations Agency Seminar

Description: Prerequisites: Communications 101, 361 and junior standing. Seminar focuses on psychology and functions of client counseling, proposal writing, new business development, agency management, servicing clients, evaluation of methods, reporting results, and legal and ethical concerns.
Units: (3)

COMM 468    Corporate and Nonprofit Public Relations

Description: Prerequisites: Communications 101 and 361. This seminar focuses on the public relations strategies and tactics used in today’s increasingly sophisticated and maturing corporate and nonprofit marketplaces. This advanced course, which relies heavily on professional guest speakers and in-class simulations/exercises, encompasses a host of specific topics, such as fund raising, corporate and social responsibility, media relations, and technology and ethical issues.
Units: (3)

COMM 469    Crisis Communications

Description: Prerequisites: Communications 233 or Business Administration 201 and junior standing. Designed to give students practical experience in preparing for and responding to crisis situations across a wide variety of contexts. This course examines the theory and practice of organizational issue management, crisis planning and crisis response. Students explore current and future challenges of issue/crisis management.
Units: (3)

COMM 471    News Media Production

Description: Prerequisites: Communications 201 or 319. Members of the class constitute the editorial staff of the university newspaper and receive training in print, online, and magazine-style journalism. Meets four hours per week for critiques in news reporting, writing, editing, and makeup, followed by production. (More than 9 hours laboratory)
Units: (3)

COMM 472    Advanced Electronic News Production

Description: Prerequisite: Communications 372. Advanced news writing and production for television, radio and the web. Students will develop their electronic news production skills by working on “OC News,” daily television, radio and web newscasts. (2 hours lecture, 3 hours lab.)
Units: (3)

COMM 480    Persuasive Communications

Description: Prerequisites: Communications 233 and junior standing. Persuasive communications applied to mass communication. The communicator, audience, message content and structure, and social context in influencing attitudes, beliefs, and opinions.
Units: (3)

COMM 495    Mass Media Internship

Description: Prerequisites: senior standing, communications major, 2.25 GPA overall and in major, and specific prerequisites for each concentration. Visit the website at: https://commsec.fullerton.edu/internship for further details. Supervised internship according to concentration. Selected from a wide variety of communications media, industries, agencies, and nonprofit organizations. Applications must be made through the department coordinator one semester prior to entering the program. See the department section titled “Internship Requirements” in this catalog or the internship website. (Credit/No Credit Only)
Units: (3)

COMM 496    Student-to-Student Tutorial

Description: Prerequisites: consent of instructor and previous superior performance in a similar or equivalent course. Under faculty supervision, student provides tutorial assistance in a communications course. May involve small group demonstrations and discussions, individual tutoring and evaluation of student performance as appropriate. May be repeated to a maximum of four units either separately or in combination with Communications 499.
Units: (1-3)

COMM 497T    Event Planning and Management

Description: Prerequisite: one of Communications 346, 350, or 361 or Business Admin 301 or 346. Students learn to plan, produce and promote public events to meet communication objectives. Hands-on applications to COMM Week, film festivals or other events. May be repeated once for extra elective units only.
Units: (3)

COMM 499    Independent Study

Description: Prerequisite: consent of department chair. Individually supervised mass media projects and research on campus and in the community. May involve newspaper and magazine publishers, radio and television stations, and public relations agencies. May be repeated up to a maximum of four units either separately or in combination with Communications 496.
Units: (1-3)

COMM 500    Theory and Literature of Communications

Description: Prerequisite: conditional classified status. Theories and research on communication processes and effects; source, media, message, audience, and content variables; types, sources and uses of communication literature. Graduate seminar.
Units: (3)

COMM 507    Communications Research Design and Analysis

Description: Prerequisite or co-requisite: Communications 500.  This course develops a working knowledge of data collection and analysis techniques in both quantitative and qualitative research methods. The material and presentation are developed for practical application to all professional fields of communication.
Units: (3)

COMM 508    Humanistic Research in Communications

Description: Prerequisites: Communications 410 and 500. Humanistic methods of study in communications: historical research and critical analysis applied to problems, issues, and creative works in communication. Graduate seminar.
Units: (3)

COMM 509    Social Science Research in Communications

Description: Prerequisites: Communications 410 and 500. Social-scientific research design and analysis and the study of communication processes and effects. Graduate seminar.
Units: (3)

COMM 515T    Professional Problems in Specialized Fields

Description: Prerequisite: Communications 500. Selected topics and issues in the field of mass communications. Subjects vary each semester. May be repeated with a different topic.
Units: (3)

COMM 516    Media Audience Behavior

Description: Communications 500. This course provides in-depth analysis of the types, attitudes, and behaviors of media audiences. Theories from psychology, marketing, anthropology, and communications are integrated for comprehensive understanding of why people consume media and performance. Appropriate for all communications disciplines.
Units: (3)

COMM 517    Ethical Problems of the Mass Media

Description: Prerequisite: Communications 500. This course will study criticisms of specific functions of the mass media and public relations. The course will consist of three sections: the history of criticism; problem areas of the media; and practitioner response to criticism.
Units: (3)

COMM 518    Public Relations Theory

Description: Prerequisite: Communications 500. This graduate seminar explores cutting edge communication and organizational theories and vital emerging issues influencing the field of public relations. Special focus will be on contemporary public relations models and practitioner roles. One or more sections offered online.
Units: (3)

COMM 519    Communications and Governance in America

Description: Prerequisite: Communications 500. The course will study relationships between systems of communications, particularly new communication technologies, and governmental institutions and processes within the American setting. It will explore how technological change relates to patterns of decision-making, management, and the content and flow of information among public officials.
Units: (3)

COMM 520A    News-Editorial

Description: Prerequisites: Communications 500 and six units of study-plan courses in area of specialization; Communications 518 is an additional prerequisite for C. Under supervision of a faculty member, students plan, design, conduct, and evaluate a team project in their field of specialization.
Units: (3)

COMM 520B    TV/Film

Description: Prerequisites: Communications 500 and six units of study-plan courses in area of specialization; Communications 518 is an additional prerequisite for C. Under supervision of a faculty member, students plan, design, conduct, and evaluate a team project in their field of specialization.
Units: (3)

COMM 520C    Public Relations

Description: Prerequisites: Communications 500 and six units of study-plan courses in area of specialization; Communications 518 is an additional prerequisite for C. Under supervision of a faculty member, students plan, design, conduct, and evaluate a team project in their field of specialization.
Units: (3)

COMM 525    Advanced Communications Management

Description: Prerequisite: Communications 500. The course is designed to provide the student with an up-to-date assessment of general management and communications management techniques, and to help equip the student for management positions in advertising, journalism, public relations, and broadcasting.
Units: (3)

COMM 527    Politics and Mass Media

Description: Prerequisite: Communications 500. Study of the nature of the relationship between the mass media and politics. Particular attention to the role and impact of the mass media in political election campaigns and policy making.
Units: (3)

COMM 530    Communications Technologies

Description: Prerequisite: Communications 500. Seminar in emerging communications technologies which are transforming professional practices associated with various communications industries. Course deals with recent technological developments, corporate and government policies affecting their use, and social consequences of current and projected applications. One or more sections offered online.
Units: (3)

COMM 534    American Media History

Description: Prerequisite: Communications 500. This seminar will focus on the history of the American Mass Media from McCarthy to the present. It is a period which marked the birth of television and the maturation of investigative journalism in shaping American attitudes about government and society.
Units: (3)

COMM 536    International Communications

Description: Prerequisite: Communications 500. Comparative examination of communications policies and practices in different national settings. The course provides future practitioners with an understanding of cross-national variations in communication policies and how they shape communication industries and practices.
Units: (3)

COMM 541    Film Criticism

Description: Prerequisite: Communications 500.  This graduate foundation course in screenwriting examines methods of evaluating and critiquing motion picture screenplays and films for a variety of Hollywood genres.
Units: (3)

COMM 550    Advertising in Modern Society

Description: Prerequisite: Communications 500. Assessing the impact of advertising on society, the culture and economy. Philosophical rather than technical examinations of critical issues and problems such as economic and social effects of advertising, effects of value and life styles, ethics and regulation.
Units: (3)

COMM 595    Graduate Mass Media Internship

Description: Prerequisites: Communications 500 and Communications 508 or 509, and consent of graduate adviser. Supervised practical work experience with media outlets, advertising and promotion agencies, public relations firms, film companies, etc. Involves cooperative efforts of both the departmental faculty and employers. Exposure to current and innovative techniques in research, management and creative activities while offering practical experience.
Units: (3)

COMM 597    Project

Description: Prerequisite: Consent of graduate coordinator. Completion of creative project in a sequence beyond regularly offered course work.
Units: (3)

COMM 598    Thesis

Description: Prerequisite: Consent of graduate coordinator. Completion of a thesis in a sequence beyond regularly offered course work.
Units: (3 or 6)

COMM 599    Independent Graduate Research

Description: Prerequisite: consent of graduate coordinator. Individually supervised mass media projects or research for graduate students. May be repeated.
Units: (1-3)

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