There are a number of resources on campus that can help you with a wide range of communications questions, issues and solutions.
The Strategic Communications department includes Editorial Development; Media Relations; Design, Photography, and Videography; Operations and Project Management; and Online, Interactive, and Email Communications workgroups. Together, these teams develop multi-platform, multi-channel, convergent communications for fundraising, advocacy, recruitment, the university president, and other efforts that advance institutional goals and objectives and support the university’s overall aspirational positioning. In addition, the department pitches stories to – or develops content for use by – the news media, while internal information-sharing enhances operational coordination, boosts employee effectiveness by strengthening morale, and speaks to the role of employees as institutional advocates. Specific responsibilities for this department include:
- leading all-university market-research efforts, including articulation of and central support for movement toward the institution’s aspirational positioning;
- developing, placing and managing central, all-university advertising as a supplemental aid for key institutional objectives such as the generation of private philanthropic support;
- developing print, online, email, photo/video, and other communications projects for a wide range of on-campus clients;
- developing signature university publications such as Titan magazine, student-recruitment materials, and academic publications;
- maintaining the institution’s central, all-university online presence, including key portions of the university website and engagement efforts in select social media environments;
- producing public-affairs television programming as part of the university’s partnership with KCET;
- chairing or co-chairing a number of on-campus communication working groups, including the Titan Communicators, Social Media Working Group, Email Coordination Working Group, Web Presence Steering Committee, and OU Campus Users Group to enhance coordination, collaboration, and development of policies and best practices;
- safeguarding and educating the campus community about the university’s visual identity system and other non-academic communication standards and best practices;
- planning, researching, and developing editorial and most photographic content for the university’s homepage, news/media resources site, Inside and Spotlight sites (with routine email “push” teasers) and public information webpages as informed, in part, by a centralized editorial assignment calendar developed in consultation with college deans and Academic Affairs;
- monitoring CSUF coverage in the news media as well as the internal monitoring of notable achievements of university and its faculty, staff and students;
- serving as the university’s primary point of contact for all media queries and initiating media advisories, releases and pitches to local, regional and national media outlets;
- executing training and certification required at the campus and the system level to fulfill emergency communications management responsibilities;
- developing a wide range of presidential communications including speechwriting for higher-profile events; and
- fulfilling regular requests from the CSU Chancellor’s Office, including photo and editorial research and production, advocacy messaging, and systemwide programmatic support.
There is no fee to on-campus clients for services completed by the Strategic Communications team. At-cost charges for services completed by off-campus vendors, such as printing, are billed directly to the client department.
Communication Working Groups
A number of coordinating working groups address a wide range of communications-related policy, collaboration, and training issues across campus.
Titan Communications, which is part of the College of Communications, provides fee-based audio and video services to university clients and a host of digital-media facilities for student use. Titan Communications is also responsible the university's public-access "Titan Channel" that appears on local cable-television systems.