California State University, Fullerton

Relationship Management

Coordinating university relationships with external organizations

The university is a large, complex institution that has significant contact with external organizations. There are well-established procedures and protocols in place that help ensure that our communication with and outreach to outside organizations is well-planned and internally transparent in order to avoid any appearance of confusion or lack of coordination that might damage the university. Advancement Operations manages the university’s relationship-management system, and has posted appropriate procedures and guidelines on its website.