Visual Identity System
Examples of Incorrect Usage
The following examples of incorrect uses of components of the visual identity system provide further guidance on how to maintain the integrity of our identity program.
For more information or clarification, please contact Strategic Communications at 657-278-7694.
1. Do not separate any graphic element, such as the tree, from any identity component to use as a stand-alone element. The university logo consists of both the tree graphics and full university name.
2. Do not recreate the images in any way, including changing the fonts used in any visual identity component.
3. Do not distort images, change proportions, or redraw images.
Also, do not reprint identity images from scans of previously printed materials.
4. Do not alter the configuration of the design elements in any way.
5. Do not print an image without enough space separating it from other design elements.
6. Do not print images over heavily textured graphic backgrounds or "busy" photographs, and do not superimpose images over text.
7. Do not include images within a sentence or tagline.
8. Do not alter or invert any color assignments or add color fills for special uses.
9. Do not reproduce images in a low-contrast screen or in any manner that results in poor readability.
10. Do not attempt to enlarge images from existing artwork files, which will result in poor image quality. Only vector files can be enlarged beyond 100%.
11. Do not download images from websites and attempt to use them in print material. Web graphics are formatted at low resolution and will not print properly
12. Do not replace or substitute an identity component with a photograph, clipart, or any other unauthorized image.
13. Do not add drop shadows, bevels, or any "special effects" to the authorized image.
14. Do not use an image as a decorative element, such as tiling.
15. Do not position an image at an angle or in vertical rotation. The logo should always be positioned horizontally.
16. Do not use an as a watermark on your webpages. (In other words, do not screen the logo behind your text).
17. Do not attempt to incorporate any image or part of any image into the symbol of another organization.