California State University, Fullerton

External Mass Email

The use of email as a promotional channel to external constituencies is wildly popular, and carries with it many positive attributes as well as a number of significant pitfalls.

Refer to best practices for mass-email communications for guidance on "dos and don'ts" in leveraging the power of email as part of your promotional strategy.

Strategic Communications can provide counsel and other services relative to designing a successful approach to email communication including concept development, scheduling, copywriting and design. Strategic Communications is also the custodian of university's email-forwarding service, which is the only officially recognized and endorsed method of coordinating and sending emails en masse. To make sure there is enough time to get your email sent, please contact us at least 4-6 weeks before the email should go out.