California State University, Fullerton

Social Media

The advent of social media marked another stage of evolution in online communication — a move from monologue in which organizations and individuals simply engaged in one-way outbound broadcasting to that of interactive dialogue.

This interactivity opened up a new era of unprecedented promotional potential. Social networking among people in online communities ushered in the opportunity for organizations to also join the conversation and become "social," too, in ways never before possible.

As you consider your engagement in social media venues, refer to current standards and best practices, and ensure that your goals cannot be adequate addressed using an existing university social-media presence. In addition, ensure that you've thought about the purpose of your engagement in a social environment, if there are an adequate number of stakeholders with whom you plan to interact, and if you have the required commitment and resources that it will require to be successful.

Strategic Communications can provide counsel as you consider starting a social-media presence. Just fill out the consultation form or email stratcomm@fullerton.edu