The Cal State Fullerton's Graphic Identity Program is composed of a system of coordinated graphic elements, including the university logo, the university seal and Tuffy clipart, as well as the official colors and typefaces.

The goal of the Graphic Identity Program is to distinguish all university print, digital and product applications as clearly recognizable Cal State Fullerton identity. When applied properly, the Graphic Identity elements convey the unique qualities of the university and to create a coherent Cal State Fullerton image.

We invite to you review the Graphics Standards and Publication Style Manual to become familiar with the proper use of the university's identity.

 


Need Help?

If you have questions about identity and its proper use, please contact Strategic Communications:
Andrea Davis
(714) 278-4848
adavis@fullerton.edu

Marcia Escobosa
(714) 278-7694
mescobosa@fullerton.edu