California State University, Fullerton's
Friday, July 19
8:30 to 11:30 a.m.
Working with Grant Professionals
Pauline Annarino, Grant Professionals Association
This class is designed for Executive Directors and administrators who work with or supervise grant developers (staff and/or freelance). Grant professionals serve as powerful brokers between you and your funding source, and the successful fulfilling of your organization’s mission. Yet, what these brokers do is so often misunderstood, with the wrong questions asked and expectations falling short. This class will clarify the role of the grant developer and provide pragmatic information, from “how much should I pay” to “what criteria should I use to conduct a performance evaluation”? This is the class to get your questions answered.
Recruiting Volunteer Corporate, Family, Club and Congregational Teams
La Val Brewer, OneOC Consultant
In this class you will learn how to design the best positions and projects for team volunteers; craft a volunteer recruitment message that sells the benefits and shares the features of volunteering as a team for your organization; examine the best places to look for corporate, family and congregational volunteer teams; explore techniques you can use to match and supervise volunteers with the vital projects and services your organization offers.
Managing Facebook Pages and Groups for Nonprofits
Colleen Greene MLIS, CSUF Pollak Library
Facebook “Brand” Pages are a must-have for any nonprofit to effectively reach and engage with their target audiences. Facebook “Member” Groups are an excellent platform for conversations among your nonprofit constituents. This hands-on workshop is primarily designed for those who are new to managing and customizing an organizational Facebook Page and/or Group, but will also cover some advanced features for those who already have some experience with these tools. Desktop PCs provided, however WiFi is available if you prefer to bring your own laptop. Tablets and smartphones are encouraged if you want to test the mobile versions of these apps. Prerequisite: Participants should already have a personal Facebook account and be comfortable using their own personal Facebook Profile. This workshop will not cover the basics of setting up or using a Facebook account or personal Facebook Profile.
Better Fundraising Through Donor Profiles
Jason Creque, City of Hope
No matter the size of your fundraising staff, nonprofits need research to identify donor prospects and target their asks. This session focuses on basic techniques for conducting prospect research on individuals, corporations and foundations. Included will be a review of research resources, templates, forms, and reporting; prospect management and tracking methodologies; and best practices. Learn how to prepare basic profiles using free/pay online tools, print materials, and other available resources.
CSUF Partner Agency Certification
Robert Pierce, CSUF Center for Internships & Community Engagement
Your agency can become a preferred community service placement site by attending this certification class. Learn how to get the maximum benefit to your agency from the service opportunities you provide to students and volunteers. This class is intended for organizations that are new to CSUF's registration system for community partnerships, service-learning, and academic internship placements.
FREE for agencies registered on CSUF's Career & Internships system
Brown Bag Lunch and Learn
1:00 to 4:00 p.m.
Fearless Fundraising Boards
Tim Strauch, OneOC
Many boards fear fundraising. Indeed, it is not an easy task, but is a critical role for every nonprofit board of directors to succeed at. This workshop will help you feel more at ease with engaging your board in successful fundraising, covering topics such as: role of mission and strategic goals; motivating factors; fundraising strategies; board, staff and individual members' roles in fundraising; transitioning from a non-fundraising board to a fundraising board. A panel of expert nonprofit professionals will be included with this workshop to give you valuable insight and case studies for leading board engagement strategies and practices.
Getting to Know Your Mailing Audience
Margaret Pendleton, Kassmark
The key ingredient for a successful direct mail campaign is your audience -- who you are choosing to send your mailing to. You can have the best letter, beautiful graphics, compelling photos, a VIP signing the letter... but if you mail it to the wrong people, you will generate poor results. This class will focus on understanding how to select the best audiences; how to tailor your approach to best fit the segments of your mailing audience; plus some handy tips and techniques to help you create your own successful appeals.
Charting Your Career in Nonprofits
Ann Coil Ph.D., Coil & Associates
Are your career skills and goals “ship-shape” and ready to sail when you need them? In this class we’ll review seven key career satisfaction factors; analyze the skills you possess and the ones that bring you most joy at work; show you how to compelling and appropriately express your talents and accomplishments; and help you determine possible career paths beyond your current position. You’ll be well-equipped to navigate the unpredictable waters of the current job market.
Storytelling in the Digital Age
Dr. Brendan Babish, CSUF University Extended Education
Kathleen Drake and Maritza Gonzalez, CSUF Mihaylo College of Business and Economics
Mike Mahi, CSUF Strategic Communications
This session focuses on the importance of unearthing your organization’s stories and telling them in ways that endear new “fans” and motivate advocates. Reviews best practices to get your story noticed across a range of traditional and new media platforms.
Special Events: Engaging Volunteers
Gwen Black, Angie Rowe, Jaynine Warner, Junior League of Orange County, California
Successful fundraisers depend on the interest, involvement, and hard work of volunteers. No matter how big or small the nonprofit is, volunteers are vitally necessary for special events. Learn secrets of success in recruiting and training volunteer leaders; creating effective committees; negotiating partnerships and vendor agreements; and most important of all, staging events that bring in people and funds every year!
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