California State University, Fullerton's
Wednesday, July 17
8:30 to 11:30 a.m.
How to Create a High Performing Team
Dr. Chris Kondo, CSUF Sales Leadership Center and CSUF Marketing Department
Is your team a high performing team? What can you do to create a high performing team? Team leaders, team members, and intact teams should find this class useful. The goal of this workshop will be to provide attendees with practical next steps for team improvement. Suggested pre-class "homework" will allow attendees to compare notes, learn from others, and develop strategies for improvement.
Fundraising Events and Sales: What's Taxable?
Tariq Marji, CSUF Auxiliary Services Coroporation; and State Board of Equalization
Nonprofit and exempt organizations should take this course to learn how sales and use tax applies to fundraising activities. The workshop discussion will focus on what is taxable related to the following activities: food sales, raffles, auctions, rummage sales, bazaars, carnival booths, and internet sales.
The Building Blocks of Social Media
Carolyn Mae Kim APR, Biola University
The social media world is a constantly changing environment. New platforms, tools and techniques pop up all the time. The key is understanding the principles of social media and developing a strategy that gives a firm foundation for your brand, no matter what new trend comes next! This session will establish a framework for brands on social media, explore principles that guide effective strategies, and develop roadmaps for nonprofits in the social world.
Owen Holmes, CSUF and Liz Toomey, UC Irvine (retired)
Does your organization have strategies in place for dealing effectively with government agencies and elected representatives? Are your various "publics" in alignment about public policy issues? How do you craft an effective government relations plan for your organization and your programs? Policies impact your organization no matter how involved you choose to be. This course will explore strategies to create and maintain relations with, and position your organization with, governmental entities.
Laura Gil-Trejo, CSUF Social Science Research Center
If you don't know where you're going, any road will get you there. A good needs assessment will help you nail down not just where you're going, but what you'll need to do to get there -- and whether you really need to go in the first place! This class will give you the tools you need to inform development of your programs and evaluations. Participants will be introduced to the nuts and bolts of conducting a credible needs assessment. Learn the importance of selecting your program consumers, the logic of identifying and documenting needs, and the methods and procedures for doing so.
1:00 to 4:00 p.m.
|NEW FOR 2013
The Master Class for seasoned nonprofit leaders
|Dynamics of Volunteer- and Chapter-Based Nonprofits
Daniel Rex, Toastmasters International
moderator: Catherine Spear, Spear & Associates and The Edge Group
Whether your organization has 20 members or 20,000, the challenges of managing your brand and operations demand clear structures; accountable and transparent procedures; and above all, proven strategies for attracting members and leaders. This Master Class features insightful perspectives from the leader of an Orange County-based nonprofit with 280,000 members in 13,500+ clubs spanning 116 countries, in its 89th year of continuous operations. Your questions will be answered in this behind-the-scenes presentation focusing on operational and managerial issues, followed by a lively dialog in which the audience is free to engage. This master class is intended for seasoned nonprofit leaders; those wishing to expand a volunteer-driven or chapter-based organization; and those thinking about expanding internationally.
Your Story and the Media
All brands have a story -- the challenge, however, is getting your story into the media. In a world driven by headlines and coverage, it’s more important than ever to understand the tips and techniques to enhance your media relations strategy. Join us as two dynamic PR professionals share their expertise! Ted Nguyen will share strategy and insight into how you can reach diverse media outlets. Known as an expert of social media, he'll also explore how your nonprofit can better utilize social media in order to share your story and increase your message! Next, Doug Fleishli will explain how to weave together captivating stories that carry your nonprofit's message. With a strong history in PR strategy, he'll cover ways that you can optimize your traditional media efforts.
Is Social Enterprise Right for Me?
Anna Lisa Biason Lukes, NeighborWorks Orange County
Diversifying your organization’s revenue stream is key to sustainability. Could Social Entrepreneurship (SE) help pave the way? Laying the foundation for an SE venture is key before you choose to embark on this journey, and the first step is assessing if you are ready. In this interactive class you'll get a framework to evaluate your organization’s capacity and know what you need to know before you invest your time and resources. How could your organization's management and culture impact your success? Explore earned income strategies, financing considerations, legal issues, sustainable competitive advantage, the risks and rewards of SE, and case studies of successes and lessons learned.
Program Evaluation Essentials
Dr. James Ruby, CSU Fullerton Human Services Department
The PDF files in this site require Adobe Reader version 6.0 or greater. Click here to get latest Adobe Reader.