USE. The official seal is used in formal and official applications such as diplomas, plaques, resolutions and certificates. It is used on the official documents of the president of the university and, in some cases, in the university's stationery system.

REPRODUCTION. The seal is available for approved uses from electronic files or printed artwork from University Publication Services. The seal is not to be scanned or reproduced from a previously printed version.

SIZE. As a general rule, the seal should not be used smaller than 3/4" top to bottom to ensure legibility.

Color. The seal may be reproduced in one color or two colors. If one color is used, that color should be dark enough to provide good contrast to the background so that the details in the seal are legible. Blue (PMS 540) and orange (PMS 021) are the only colors allowed for two-color reproduction of the seal and should be used as indicated below.

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The visual identity program includes both a symbol, or logo, and a logotype combined as a distinctive representation of the name of the university. The logo and logotype have been designed to work together as a unit and are not to be used independently of each other.

The symbol should appear as a signature on all university publications and on all printed pieces which represent the teaching, research, extension and service functions of the university.

Berkeley Book is the only type style to be used with the symbol.

The symbol is not to be redrawn, reproportioned, or modified. The symbol is to be reproduced electronically or from the line art available from Publication Services.

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The versions as shown below represent the recommended combinations of the logo and logotype where the application calls for a horizontal or stacked, or nearly square format. The proportions and spacing of the logo with the logotype must be maintained unless variations are required, and then only after consultation with University Publication Services. A sample layout must be provided for review.

The logo and logotype should always be generated from approved reproducible artwork or from approved electronic files. Neither should be scanned or reproduced from previously printed materials.

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To assure that the design elements of the identity program are used correctly, the following guidelines have been established.

The sizes of the logotype above are approved proportional relationships and should not be altered.

1. MINIMUM SIZE. The logo and logotype should always be used for optimum legibility and should not be used smaller than 5/16", as shown below.

2. PROTECTED AREA. The logo and logotype should always stand apart from its surroundings (text, graphics, visual elements, etc.). For consistency, and area equal to the height of the logo should always be maintained as a protected border.

3. SCREENING. The logo and logotype may be screened for special uses. When doing so, however, both elements should be screened at the same percentage. When screening, the image must continue to maintain good contrast from the field on which they are displayed.

4. ANGLE OF REPRODUCTION. The logo and logotype should always be positioned in a horizontal fashion for a consistent look.

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The university's official colors are blue and white. Orange has been adopted for use in the university's visual identity program and is allowed for use in printed materials, clothing and other items where the university's logotype may appear.

Because of various printing needs, the colors used in the identity program are specified below in order to maintain a consistency in the colors. Color examples are available through University Publication Services to assist vendors with quality reproduction. When specific ink formulas cannot be used, vendors should be asked to match the logo colors in the chips provided, even if custom mixes are required. Vendors should always submit sample color swatches for color matching and approval.

BLUE

Offset ink: PMS 540

Process colors: 100% Cyan, 47% Magenta, 47% Black

ORANGE

Offset ink: PMS 021

Process colors: 55% Cyan, 100% Yellow

For other applications, such as clothing, transparencies, paint and silk screening, ask the vendor to match to the color chips provided.

The color assignments in the visual identity program must not be altered. In certain instances, colors other than blue and orange may be required. However, versions with multiple screens or colors may not be used. University Publication Services should be contracted for assistance in the proper use of colors and application for all graphic needs. Coordination through this office will ensure a consistent image.

TWO COLOR. The logo and logotype should be reproduced as shown on page below.

ONE COLOR. The logo and logotype should be printed in black, PMS 540, or in another dark color. Screens should not be used to imply a two-color look.

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For consistency, a typeface family has been selected to work effectively with the logo and logotype. Because of the various needs, this selection includes a secondary typeface which is similar to the logotype and is to be used for headline and display needs. Also included is a suggested text face, which is highly legible for body copy and complements the logotype. The text typeface is recommended, but is not intended to be the sole type style used for all university text needs.

The fonts below have been licensed for campus use and are available through Publication Services.

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The following are examples of incorrect uses of the logo and/or logotype. Although numerous incorrect variations might be possible, it is the intent to depict the general forms of improper use as examples for guidance. For clarification of use and applications, University Publication Services should be contacted.

1. Do not distort, change proportions or redraw the design elements. Also, do not reprint the logotype from poor artwork or previously printed materials.

2. Do not print the image within restrictive boards, fields or backgrounds. See guidelines for Protected Area.

3. Do not surprint the logotype over heavily textured graphic backgrounds, reverse out of "busy" photographs or superimpose over areas of text.

4. Do not include the logotype within a sentence, tag line or slogan.

5. Do not create the "Cal State Fullerton" letters in another type style and use in place of the official logotype.

6. Do not place the logo to the right or below the logotype or in any way alter the configuration of the design elements.

7. Do not alter the logo, its borders or background.

8. Do not rearrange the colors, color breaks or add color fills for special uses.

9. Do not combine the logotype with the university seal.

10. Do not reproduce the logo and logotype in a low contrast screen or in any manner in which they cannot be easily read.

11. Do not enlarge the logo or logotype from artwork that is smaller than the intended use. Always provide artwork that is larger than the the final size or from quality electronic files available from Publication Services.

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University stationery shall reflect the same standards of consistency for all units on campus. Letterheads, envelopes, business cards, memo forms, etc. reflect the university's visual identity and shall be printed in a quality manner.

COLOR. Letterheads and business cards must be printed in (2) colors due to their highly public profile. Mass mailings are excepted. Envelopes may be printed in either one or two colors, depending on the budget available. Memo forms, note paper, mailing labels and internal forms should usually be printed in one color.

COMPUTER TEMPLATES. Laser-printed stationery is acceptable only for limited, on-campus use. These word-processing-based versions of the letterhead are not to be altered except to reflect specific information such as telephone numbers and postal addresses. Templates and fonts are available through Publication Services.

ORDERS. Orders for envelopes and business cards must be placed with the Purchasing Department. Orders for letterhead are to be placed through Publication Services' Printing Division. Orders for stationery items are not to be placed with other vendors outside the university.

SPECIAL NEEDS. Special-use stationery, forms, etc. for cooperative programs and/or special projects may be created with the assistance of University Publications Services. In no case should additional art be added to the university's standard design.

SEAL VERSION. Stationery featuring the university seal is approved ONLY for the following uses: submissions to academic journals, grant application cover letters, student letters of reference or recommendation (such as graduate admissions and employment).

Stationery using the seal is NOT permitted for routine correspondence or memoranda.

When used within the stationery system, the seal must be printed in the university's two-color system; no template will be issued.

Electronic scanning of the seal is NOT permitted.

OTHER SYMBOLS. The use of secondary symbols on university printed material is discouraged. Secondary symbols should not be used on envelopes or letterhead. Except for special, approved uses, the university logo is not to be used as a secondary symbol. Under no circumstances should the university logo or any of its parts be incorporated into the symbol of an affiliated organization.

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The logotype should appear on the university's home page and on the secondary pages to which the home page provides pointers. It may not be included on other pages. These other pages should include only a pointer to the university's home page.

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Vehicle and campus signs will be developed as needed in a manner consistent with these guidelines.

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INTRODUCTION

PLANNING

PRODUCTION PROCESS

THE MANUSCRIPT

MANUSCRIPT PREPARATION

PROOFS

PROOFREADER'S MARKS

UNIVERSITY LOGO & SEAL

PRINTING

DELIVERY & DISTRIBUTION

Introduction

This section is to serve as a guide for preparing and producing university publications. The steps covered are planning, copy preparation and style, design, typesetting and printing. This handbook can be used as a blueprint for those who are newcomers to publications, and as a checklist for those who are more familiar with the process.

Also included are guidelines that will help bring stylistic uniformity to the university's publications. Campus publications are an important communication link between the university and those it serves. These publications inform, influence, stimulate and, at times, entertain. Each year, however, the campus produces a multitude of publications that present the public with a variety of images about the university. These guidelines are offered, therefore, for the purpose of developing a style for the university's publications and ensuring that their quality is representative of the university's image, missions and goals.

Publication Services is available to assist with publications planning and production. The scope of these publications includes newsletters, posters, brochures, booklets and covers.

Publications produced by Publication Services will follow the guidelines and procedures outlined in this booklet; those who produce their own publications are encouraged to do the same.

Planning

Before beginning your project, ask yourself the following questions:

1. What is the purpose of this publication and what do I want to accomplish?

2. who is the audience and what action do I want it to take?

3. Does this project duplicate anything already being done on campus?

4. What is my budget? can I afford special paper or more than one color?

5. What quantity do I need?

6. How will it be distributed?

7. What is the deadline for this publication?

The answer to the last question must be realistic; the importance of anticipating and planning publications cannot be overemphasized. Once your manuscript has been approved by the appropriate administrator, your project will follow the steps outlined below and will require eight to 10 weeks to complete. The time to complete a job is largely dependent upon the complexity of the project as well as the availability of production resources such as designers, artists and photographers.

Production Process

1. client (you) meets with a Publication Services staff member, who will serve as project coordinator, to define the scope of the project, evaluate options and discuss a tentative production schedule.

2. Submit your manuscript to the appropriate administrator(s) for review.

3. Meet with the designer to discuss the style of the publication. Discuss any illustration or photography requirements. Your choice of designer will depend on your budget. Design resources are discussed later in this guide.

4. Review the artist's design comps and give approval to proceed with the project. Specifications will be determined at this time; the project coordinator will obtain estimates based on these specifications.

5. Layout of photocopies of galleys--art and photos placed. Final quotes received from printers.

6. Final art approved by client.

7. Job to printer.

8. Proof (proof copy which shows what the printer's negatives look like) approved by client.

9. Job delivered to client for distribution.

The Manuscript

Writing your manuscript is the first step in producing a publication. When you sit down to write, remember to consider both your audience and your objectives for writing. Your publication will be successful if you write for the people you want to inform or influence. Do you, for example, know what appeals to them, what kind of information they want and the kind of language they understand? How do you want them to respond to your publication? What action do you want them to take? Do you want them to make a decision to enroll, take part in a program or attend a special activity? What information will they need to make an informed choice? What are the advantages and how will they benefit? Give your audience factual, comprehensive information that will enable it to respond appropriately.

The tone of your writing is also important. What impression do you want to project? Will it be formal or informal, serious or humorous? The tone you choose will help determine the overall look of the publication.

After you've written your manuscript, ask members of your target audience to read it to see if it is understandable and if it meets the audience's needs, as well as yours.

Manuscript Preparation

A printed copy of the document should accompany the job when it is submitted for desktop publishing. If you are working with a designer, the copy should include notations that instruct the desktop operator regarding type style, line spacing (leading), type size and line length. Other notations, in the form of proofreader's marks (see next page), should denote the location of boldface and italic type, indentions and hyphenations. Do not rely on the computer-to-computer conversion to capture all formats such as boldface, italics, tabs or underlines.

If you are unable to submit an electronic file of your manuscript, the copy you submit for keyboarding should be double spaced with at least one inch margins. Type all headings flush left. Underline only those words to appear in italic print. Do not be concerned if your typed copy does not match your vision for the typeset copy; your (or the designer's) specific instructions for format, indentions, use of capitalization, etc., will be set by the desktop operator.

Proofs

When the page layout is complete, you will receive a set of proofs. It is your responsibility to make any corrections. Use proofreader's marks to note corrections in the margin. Draw a line from the point in the line where the correction is to be made to the explanation in the margin. Be sure that these lines do not cross each other.

Proofreader's Marks

Proofreader's marks are the code used by designers, desktop operators and typesetters in the preparation of manuscripts and in the correction of typeset copy. The proper use of these marks will help the typesetter understand how you want your copy to appear. Proofreader's marks are explained in the appendix of Webster's New World Dictionary.

University Logo & Seal

The university logo shall be used on all university publications, including brochures, newsletters, pamphlets and booklets. The university seal shall be used only on diplomas and in other highly formal applications. See page 4 for guidelines for use of the seal.

Printing

Many university publications are printed in Publication Services' Copying and Printing Division (Reprographics). This facility is equipped to meet most printing needs. Some jobs, however, may be beyond the shop's capabilities. If you plan to have your job printed on campus, your artist should discuss plans for the project with the reprographics supervisor to be sure that the shop can meet any special screen, bleed, paper, size, binding or ink requirements. Be sure to allow time in your production schedule for special paper orders and printing and binding time.

Delivery and Distribution

Designate a storage area if your job is large and your publication will not be distributed immediately or all at one time. Place your original artwork and printer's negatives in a safe place; you will need them again if you will be reprinting your publication at a later date.

Contact the campus mail room for appropriate distribution lists and assistance with mailing your publication off campus.

If your publication is to be posted on campus, please observe campus posting regulations.

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INTRODUCTION

ABBREVIATIONS

ALL-CAPITAL ABBREVIATIONS

LOWERCASE ABBREVIATIONS

NAMES OF ORGANIZATIONS

CAL STATE FULLERTON

CAPITALIZATION

ACADEMIC DEGREES

DEPARTMENTS AND SCHOOLS

CLASS LEVEL

STATE AND FEDERAL

TITLES

DIRECTIONS

NATIONALITIES

SEASONS AND SEMESTERS

BUILDING NAMES

CAMPUS LOCATIONS AND ADDRESSES

GENDER

JARGON, CLICHES AND COLLOQUIALISMS

HYPHENATIONS

PREFERRED SPELLINGS AND USAGES

NUMBERS AND NUMERICAL REFERENCES

COMMAS AND OTHER PUNCTUATION

There are several references available for guidance on style. Use whichever style you prefer, but use it consistently. The Associated Press Stylebook and Libel Manual is the media reporter's handbook and is the guide used by Public Affairs in the preparation of Titan News, Compendium and the university's news releases. This manual is also used as a textbook in the Communications Department's journalism classes and is available in the Titan Bookstore. The University of Chicago Manual of Style sets the standards used by a great many publications editors, and The Elements of Style by William Strunk Jr. and E.B. White is a very concise and helpful guide to writing well.

Use Webster's New World Dictionary of the American Language or Webster's Third New International Dictionary of the English Language, Unabridged to resolve questions of spelling, usage and hyphenation.

The following guidelines should be followed in the preparation of all university publications.

Abbreviations

As a general rule, avoid abbreviations in university publications.

All-Capital Abbreviations

All-capital abbreviations do not take periods except when referring to nations, states, cities or persons. Academic degrees, however, should be abbreviated with periods with no spaces in between. For example: The dean is Joan Jones, Ph.D.

Lowercase Abbreviations

Abbreviations consisting of lowercase letters usually take periods with no spaces in between. For example: a.m., p.m., c.o.d. and g.p.a.

Names of Organizations

Spell out the name of an organization on first reference. Do not follow an organization's name with an abbreviation or acronym in parentheses or set off by dashes. If an abbreviation or acronym would not be clear on second reference without this arrangement, do not use it. For example: The Career Development Center received a grant from the Western College Placement Association to study the current job market. The CDC will begin research as soon as the WCPA check clears the bank.

Cal State Fullerton

Cal State Fullerton is the preferred second reference when abbreviating California State University, Fullerton. CSU Fullerton is acceptable. Avoid using CSUF when its meaning may be either unfamiliar to the reader or when its use might be confused with the CSU campus in Fresno. Do not use Cal State and Fullerton independently when referring to the university. Do not use Fullerton State.

It is preferable, however, to avoid abbreviations of schools, programs, and organizations except in tables, headlines and other situations where space is limited. Your copy will read better if you avoid the alphabet soup syndrome. For example: The Student Health and Counseling Center at California State University, Fullerton received a grant from the American Medical Association to study student attitudes on health care. The center will begin its research as soon as the association sends the money. The university is grateful for the recognition and support of such a prestigious organization.

CAPITALIZATION

Academic Degrees

Academic degrees are capitalized only in specific references (Bachelor of Arts, Master of Arts, Doctor of Philosophy, etc.). They are not capitalized in general references (bachelor's, master's, doctorate). The word degree is not capitalized. For example: His objective is a Bachelor of Arts in History. The university offers several master's degree programs. One of these is the Master of Public Administration. She received her master's in public administration, but she is undecided about her doctorate.

Capitalize degrees when they are referred to by initials: B.S., M.A., Ph.D. Use periods with no space in between. When using these abbreviations with a name, follow the name with a comma and then the abbreviation. For example: John A. Smith, Ph.D. Also see the section on titles below.

Departments and Schools

Departments and schools are capitalized only if the reference is specific. For example: Some schools have many departments. The Department of Psychology is part of the School of Humanities and Social Sciences.

Derivatives should not be capitalized. For example: The School of Business Administration and Economics is often referred to as the school of business. The Student Health and Counseling Center is commonly known as the health center. California State University, Fullerton is sometimes more simply known as the university.

References to disciplines such as art, accounting, geography and engineering are capitalized only when referring to a specific department or course. For example: They are studying geography. The Department of Geography offers many courses. One of these is Geography 101.

Disciplines derived from proper nouns (French, German, Spanish, etc.) are always capitalized.

Class Level

Class level references are not capitalized except when referring to the formal name of a group. For example: A group of seniors was disciplined for hazing freshmen. The Senior Class donated a gift of $50,000 to the university.

State and Federal

State is not capitalized. Federal is capitalized as part of corporate or governmental bodies that use the word as part of their formal names. Lowercase it when it is used as an adjective to distinguish something from state, county, city, town or private entities. For example: The people of the state of California. Dr. Jones received a federal grant. The Federal Communications Commission has awarded several grants.

Titles

Titles are capitalized only when they precede a person's name. For example: President John J. Johnson; John J. Johnson, president of the university. Dean Erminda Jones; Erminda Jones, dean of the School of Business Administration and Economics. The proposal presented by the school deans and department chairs is subject to approval by the president.

When using an academic degree in a title, do not use both Dr. and Ph.D. For example: Dr. James Smith or James Smith, Ph.D., but not Dr. James Smith, Ph.D.

Directions

Directions are not capitalized if they refer to a compass direction. They should be capitalized, however, if they refer to a region, are part of a proper name or denote a widely known section of a city or state. For example: Professor Smith's move east took him as far as the Midwest where his Southern California customs were the source of much amusement. He continued east and settled in the Lower East Side of New York City but missed his home in southern San Dimas. He moved west to the familiarity of his beloved West Coast. He now takes vacations only in the West and frequently tours the western United States.

When in doubt, use the lowercase.

Nationalities

Nationalities, peoples, races and tribes are capitalized. For example: American, Chicano, Arab, Caucasian, Apache. Do not capitalize white, black, yellow or red when referring to races.

Seasons and Semesters

Seasons and semesters are not capitalized. For example: We are looking forward to summer vacation after the spring semester.

Building names

Building names are capitalized. For example: Miles D. McCarthy Hall or McCarthy Hall; William B. Langsdorf Hall or Langsdorf Hall.

Abbreviate building names only in tables, on maps and in other formats where there is a shortage of space. The proper form for building abbreviation is the building's initials, capitalized without periods or spaces in between. Visual Arts is VA, McCarthy Hall is MH, Humanities-Social Sciences is H, etc. Room designations with an abbreviation take the following form: H-213, MH-238, etc.

Informal building names are not capitalized. For example: The Office of Admissions and Records is located in the administration building.

Campus Locations and Addresses

The form to describe campus locations is the building name followed by the appropriate room number. For example: Disabled Student Services is located in University Hall 101. The program will take place in McCarthy Hall 33. The dean's office is located in Education-Classroom 324.

Do not use these forms: The program will take place in Room 33 of McCarthy Hall; or McCarthy Hall, Room 33.

Gender

Copy intended to apply to both sexes should be free of gender references. Use of the second person or the plural form will help avoid awkwardness. Consider, for example, the following unacceptable sentences:

Each student should pay his fees on Monday.

Each student should pay his/her fees on Monday.

Either of the following solutions would suffice:

All students should pay their fees on Monday.

You should pay your fees on Monday.

If there is no alternative to singular pronouns in copy intended for both sexes, use he or she, him and her, etc. The use of pronouns in the form of he/she, him/her, s/he, his/her, etc. is not acceptable in university publications.

Jargon, Cliches and Colloquialisms

Jargon, cliches and colloquialisms are distractions that usually have no place in the university's publications. Overused words and phrases lose both meaning and impact. Say what you mean without resorting to a vague, shopworn or hackneyed vocabulary. For writers of university publications, being on the cutting edge means expressing that fact in another way.

English is a rich and expressive language and writers should have no need to take shortcuts wordwise. Avoid the temptation to add -size and -wise to words; try not to prioritize, agendize and utilize. Instead, arrange priorities, place on the agenda, and use.

Avoid wordy expressions, redundant words and extended phrases; obtain opinions rather than feedback; offer reactions rather than input; enough is always better than adequate enough; pre-planning is redundant; and it is easier to center on an issue than it is to center around one. (It is geometrically impossible to center around something.)

Hyphenation

Please use Webster's New World Dictionary to resolve hyphenation questions. The correct forms of some terms commonly used in university publications are as follows:

bilingual

co-ed

coeducational

cooperation

course work

cross-cultural

daylong

daytime

decision making

extracurricular

grant-in-aid

hometown

interdisciplinary

interrelationship

lifelong

midsemester

midterm

multicultural

multidisciplinary

multilingual

nonmajor

nonminority

nonresident

ongoing

preprofessional

preschool

re-entry

roommate

sociocultural

socioeconomic

springtime

statewide

summertime

theatergoer

universitywide

weeklong

workday

workload

work force

workweek

worldwide

year-end

yearlong

Terms such as lower division, upper division, on campus and off campus are hyphenated in the adjective forms but are not hyphenated in the noun forms. For example: Students live off campus because there is limited on-campus housing.

Preferred Spellings and Usages

Please use Webster's New World Dictionary to resolve spelling questions; the spellings that are listed first are preferred. The correct spellings and preferred usages of words commonly used in university publications are listed below.

accessible

accommodate

acknowledgeable

acknowledgment

admissible

adviser

affect (verb) to influence

effect (verb) to accomplish

(noun) a result produced

biannual-twice a year

biennial-every two years

bimonthly-every other month

semimonthly-twice a month

biweekly-every two weeks

semiweekly-twice a week

cancel

canceled

cancellation

compatible

complement-implies something which completes

compliment-flattery or praise

enforce/reinforce

ensure-to guarantee or make safe

insure-to establish a contract for insurance

entitled-use when referring to a right to do or have

something

titled-use when referring to the name of an article,

book, etc.

excel

farther-refers to physical distance

further-refers to extension of time or degree

gray

its-possessive form of the pronoun

it's-the contraction of "it is"

judgment

manageable

memento

minuscule

Mission Viejo Campus

more than-use rather than "over"

percent

sizable

raffle-do not use

residence halls-the correct description of housing on

this campus

toward

upward

Numbers and Numerical References

As a general rule, numbers from one to nine should be written out; numbers 10 and over should be left in numerical form. Use figures, however, when referring to sections of a book, grade point averages, age, percentages and scores. For example: See page 6. A g.p.a. of 3. A total of 5 percent. An ACT score of 9. He is 4 years old.

When referring to percentages, do not use "%" except in tables and technical text. For example: More than 20 percent passed the test with a score of 85 or better.

Spell out ordinal numbers first through ninth. Numbers above the 10th ordinal may use figures. For example: First, second, 10th, 23rd, 31st.

Commas and Other Punctuation

Use commas to separate items in a simple series but not before the conjunction. For example: The items on the dean's agenda included sabbaticals, collective bargaining and parking.

A comma should be used before the conjunction, however, if there would be a possibility of confusion without it. For example: Among those attending the conference were the deans of art, humanities and social sciences, and human development and community service.

Use a comma to separate a name and academic degree. For example: Charles J. Jones, Ph.D.

Do not use a comma to separate a name from Jr. or Sr.

When used with quotation marks, commas and periods are always enclosed within the quotation marks. For example: "This parking lot is crowded," he said. "I should have stayed at home."

Colons and semicolons are never enclosed within quotation marks unless they are part of the quotation. For example: He had not read Professor Jones' monograph, "Ozone Contamination"; in fact, he had never heard of it. He retitled his monograph, "Ozone Contamination: Earth's Open Window."

Colons and semicolons are followed by a single space in a typed manuscript.

The dash, question mark and exclamation mark are enclosed within quotation marks only when they apply to the quoted material. For example: "Shall we all go together?" he asked. Did he say, "We should all go together"?

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Check this list carefully as you look at your completed art; approve printing only after you have verified that everything is correct and that all the appropriate provisions have been made.

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