Strategic Communications and Brand Management

Strategic Communications and Brand Management plays an integral role in helping to shape and strengthen the institution’s brand and advance a wide range of institutional objectives.

The office is charged with advancing seven fundamental areas of work:

  • Market research
  • Strategy development
  • Guidance regarding brand messaging, expression, and experiences
  • Reputation and issue management
  • Stakeholder engagement
  • Emergency communications
  • Collaborative projects with campus partners


This work is supported by six departmental teams:

  • Editorial development
  • Graphic design, photography and videography
  • Web/app development and email communications
  • Brand strategy and project management
  • Online and social media engagement
  • News media services


If you would like to schedule a consultation meeting, please submit a request form and we will contact you.