ASC Management Team
EXECUTIVE DIRECTOR: Chuck Kissel
Chuck Kissel became ASC’s Executive Director and CEO in 2017. In this role, he provides leadership and direction to a $70M non-profit corporation. ASC has approximately 1,500 employees with self-managed operations in campus stores and dining, sponsored programs, and property development. Chuck began his ASC career in 1994 as a student and held several positions at Titan Shops from Course Materials, Customer Service and Operations, and Director before becoming Associate Executive Director in 2012. Prior to joining ASC, Chuck worked for Sears Roebuck & Co and Disneyland.
Chuck has been President of Independent College Bookstore Association (ICBA), Trustee of the West for the NACS Board of Trustees (chairing the Finance & Budget and Audit Committees) and on the Board of Directors for indiCo. He currently serves on the Auxiliary Organizations Risk Management Alliance (AORMA), and California State University Risk Management Authority (CSURMA). He is a CSUF alumnus, having received his MBA in finance, BA in Entrepreneurial Management, and now teaches corporate finance part-time for the CSUF College of Business and Economics.
Associate executive director: Tony Lynch
Tony Lynch is the Associate Executive Director and Contract Administrator at CSUF's Auxiliary Services Corporation. In this role, Tony is responsible for the following areas: Property Management, Human Resources, Information Technology, Sponsored Programs, and Contract Administration.
In the recent past, Tony completed his service as a Foundation Board member for the National Association of College Auxiliary Services (NACAS). At NACAS, he worked with a team of University Leaders and Business Partners from across the country, helping to provide expertise and support on current topics in Auxiliary Services. Before joining CSUF ASC, Tony was Marriott International's General Manager for the University and Community College System of Northern Nevada. There, his responsibilities included the University of Nevada, Reno; National Judicial College; Truckee Meadows Community College; Western Nevada Community College; Lawlor Events Center; and Mackay Stadium. In this capacity, Tony also worked within Higher Education and Corporate Services to help turn around financially challenged operations and set them up for a path to success.
Tony holds a Bachelor of Science degree in Business Management (BSM); an MBA from the University of La Verne; Certification in Senior Leadership from the University of Virginia (UVA), McIntire School of Commerce, and the Inclusion Champion Certificate Program for Diversity, Equity and Inclusion (DEIP) from CSUF.
Financial Services Director: daniel gaytan
Daniel has over 17 years of progressive finance/accounting experience. Daniel previously worked for SPIRITT Family Services as the Director of Finance Administration. Prior to that, he worked for Auxiliary Services as a Staff Accountant. Daniel earned his master’s degree in taxation from Golden Gate University and holds a CPA license.
Auxiliary Enterprises DIRECTOR: Kim Ball
Kim Ball became Director of Titan Shops in 2012. In this role, she oversees the $15.5 million bookstore operations which include the main Cal State Fullerton bookstore, the branch store on the CSUF Irvine Center and three convenience stores. She began her CSUF career in 2008 as Senior Manager of Course Materials. During this time, she strengthened campus outreach, improved on-time textbook requisition submissions, and expanded the bookstore’s textbook rental program. Prior to the ASC, Kim worked at CSU San Bernardino’s Coyote Bookstore for six years, gaining experience in course materials before spending seven years as its director.
Kim has served on several industry committees including the California Association of College Stores Education Committee and the National Association of College Stores (NACS) Textbook Rental Taskforce; currently, she serves on the Independent College Bookstores Association’s Board of Directors as the CFO. In Fall 2003, Kim was featured in NACS’s The College Store magazine as one of the “ Top 20 Under 40 Up-and-Coming Collegiate Retail Leaders ” and in the Fall 2008 follow up article“ Where Are They Now ?”
INFORMATION TECHNOLOGY Director: Mike Marcinkevicz
Mike Marcinkevicz, CSUF’s IT Director for University Auxiliaries & Liaison, began serving as ASC’s IT Director in July 2011. He oversees the enterprises’ IT needs, IT systems maintenance, and upgrades ranging from commercial operations point-of-sale and inventory systems to ERP (financial and reporting systems) used for central administration (HR, payroll, accounting and grants administration). At CSUF, Mike has held several IT management positions in various departments: networking & server infrastructure and server applications, IT Helpdesk, IT Rollout, IT Training and Information Security. Prior to CSUF, he worked at the CSU Chancellor’s Office and in the aerospace/defense industry.
For 15 years, he also taught part-time in CSUF’s Computer Science department for undergrad and graduate courses ranging from computer security, UNIX and Open Source, and advanced networking.
Other activities include Mike supporting IT in the Associated Students Inc, CSU Fullerton as its IT Director, serving on the CSU AOA IT (www.csuaoa.org) and CSUF Information Security committees.
In 2024, he began supporting research infrastructure in the campus Information Technology division.
"HELPING TITANS REACH HIGHER"
The CSU Fullerton Auxiliary Services Corporation (ASC) is a non-profit public corporation that was incorporated in 1959 for the purpose of promoting and assisting the educational mission of Cal State Fullerton.
