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About Us

Leadership & Strategy

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Cal State Fullerton Auxiliary Services Corporation (ASC) was established on October 26, 1959, as a nonprofit public corporation dedicated to supporting the educational mission of Cal State Fullerton. Auxiliary Services is a dynamic, multi-faceted organization designed to deliver a wide range of services efficiently and effectively under one unified structure. A substantial portion of the revenue generated through its programs is reinvested to support Cal State Fullerton in fulfilling its educational mission.

ASC is governed by a Board of Directors consisting of students, faculty, administrators and prominent leaders from the surrounding community. The ASC’s Executive Director serves as the ASC’s Chief Executive Officer.

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Management Team

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Profile of gray elephant on white backgroundExecutive Director
Vacant


 

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Tony Lynch in blue suitTony Lynch
Associate Executive Director

[email protected]

Tony Lynch is the Associate Executive Director and Contract Administrator at CSUF's Auxiliary Services Corporation. In this role, Tony is responsible for the following areas: Property Management, Human Resources, Information Technology, and Contract Administration.
 
In the recent past, Tony completed his service as a Foundation Board member for the National Association of College Auxiliary Services (NACAS). At NACAS, he worked with a team of University Leaders and Business Partners from across the country, helping to provide expertise and support on current topics in Auxiliary Services. Before joining CSUF ASC, Tony was Marriott International's General Manager for the University and Community College System of Northern Nevada. There, his responsibilities included the University of Nevada, Reno; National Judicial College; Truckee Meadows Community College; Western Nevada Community College; Lawlor Events Center; and Mackay Stadium. In this capacity, Tony also worked within Higher Education and Corporate Services to help turn around financially challenged operations and set them up for a path to success.

Tony holds a Bachelor of Science degree in Business Management (BSM); an MBA from the University of La Verne; Certification in Senior Leadership from the University of Virginia (UVA), McIntire School of Commerce, and the Inclusion Champion Certificate Program for Diversity, Equity and Inclusion (DEIP) from CSUF.

 


 

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Profile of gray elephant on white backgroundFinancial Services Director
Vacant


 

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Kim BallKim Ball
Auxiliary Enterprises Director

[email protected]

As the Director of Auxiliary Enterprises, Kim Ball leads the teams of Campus Dining, Titan Shops, and Auxiliary Marketing, and facilitates the university licensing program.  Kim joined Auxiliary Services in 2008 after spending thirteen years at the Cal State San Bernardino campus store. During her tenure, Kim has strengthened campus outreach, improved on-time textbook requisition submissions, expanded the bookstore’s textbook rental program, lead the implementation of the Oracle NetSuite operating system, and drove customer service improvements in Titan Shops, with the operation earning a top three rank in the division of Admin & Finance for overall customer service during 2017-21.

Kim has served on several campus and industry committees including the California Association of College Stores Education Committee; National Association of College Stores Textbook Rental Taskforce & the Retail Council; CSU Bookstore Advisory Team to the Chancellor’s Office; Affordable Learning Solutions Committee (CSUF); CSU Independent Stores Group, co-chair; ASI Board of Directors, Special Representative (CSUSB); Independent College Bookstores Association Board of Directors; and the 2024-29 Strategic Plan Oversite Committee (CSUF).  In Fall 2003, Kim was featured in NACS’s The College Store magazine as one of the “Top 20 Under 40 Up-and-Coming Collegiate Retail Leaders” and in the Fall 2008 follow up article “Where Are They Now ?”

Kim earned her Bachelor of Science degree in Business Administration (Marketing) from California State University, San Bernardino, with additional graduate work in Integrated Marketing Communications.

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The College Store Magazine: Where Are They Now?

This article by Michael von Glahn was published in the Sept/Oct 2008 issue of The College Store Magazine.

Where Are They Now?

A look at the 2003 class of "20 Under 40" and where their careers have led them over the past five years.

Five years ago, The College Store magazine profiled 20 emerging young leaders in collegiate retail. Checking in on them today finds many of those 20 in positions of greater responsibility, some at different schools, one the NACS president, and a few having left the industry for other pursuits.

Kim Ball

Then: director, Coyote Bookstore, California State University-San Bernardino

Now: In January 2008, Ball moved to the CSU-Fullerton campus, which is more than twice the size of San Bernardino, to take a position as senior manager of textbooks. Before the relocation, she'd opened three convenience stores around the San Bernardino campus and a branch bookstore at the Palm Desert satellite campus. She also sat on the Associated Students Board of Directors, as representative for the foundation that owns and operates the bookstore and dining services. She spent almost a year as co-chair of the CSU Independent Stores Group and has served on several committees for the California Association of College Stores (CACS), currently sitting on its Annual Meeting Committee.

The College Store Magazine: 20 Under 40

This article by April Miller was published in the Sept/Oct 2003 issue of The College Store Magazine.

20 Under 40

Up-and-coming collegiate retail leaders offer their take on a tough job and challenging industry.

What does the future of the college store industry look like? The answer might lie in the ideas and attitudes of these 20 college store professionals under the age of 40, who are already active leaders in the industry or who are poised for future leadership positions.

As with many in our industry, these individuals didn't plan to make a career in collegiate retailing. In most cases, they needed a part-time job while in college, happened to see an ad, or a friend told them about a position in a college store. But once they started working at the store they began to enjoy the people, the environment, and the feeling that their work really has an impact on people's future success.

All say if opportunities and challenges continue to present themselves, they'll stick around. And that's a good thing, because as the people who have led this industry for years begin to think of retirement, we need new leaders like those listed below to continue to drive innovation and service to higher education.

Kim Ball, 29, director, Coyote Bookstore, California State University-San Bernardino

Working her way up at the Coyote Bookstore from student employee in the book department to director has allowed Kim Ball to see the store from various positions.

"When I first started working here as a student, the store was very departmentalized and no one would help others who worked in a different area of the store," she says. "With changes in staff and a renewed effort to work as a team to accomplish goals, on any given day you can find staff, both full-time and part-time, helping each other with large or small projects."

Continuing to hire and cross-train staff will be a challenge for Ball, in addition to an expanding university enrollment, which will present space and inventory issues for the store. When it comes to industry education, Ball says the ability to attend and afford workshops is a challenge and thinks maybe some online learning opportunities would be beneficial.

She continues her learning by studying for her master's degree in integrated marketing communications.

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Strategic Plan

The ASC champions Cal State Fullerton's strategic vision by delivering innovative services that generate and retain revenue, directly supporting the university's long-term growth and sustainability.

2025-30 Strategic Plan

2020-25 Strategic Plan
2015-20 Strategic Plan
2015-20 Strategy Map

Organization Structure

Explore the ASC's organizational hierarchy, which illuminates the interconnected roles and reporting relationships that drive its operational framework.

ASC Organization Chart

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Text-Based ASC Organizational Chart

CSUF Auxiliary Services — Organizational Chart (Updated September 2026)

  • Board of Directors
    • Executive Director & CEO: Vacant
      • Executive Assistant: Ann Ehl
      • Financial Services
      • Auxiliary Enterprises
    • Associate Executive Director: Tony Lynch
      • Property Services Specialist & Administrative Assistant: Jazlin Carpio
      • Human Resources & Payroll
      • Information Technology
      • Capital Projects & Construction
      • Food & Beverage Contracts
      • Property Management

Reporting to the Executive Director & Associate Executive Director are seven units:

1. Financial Services

  • Director: Vacant
    •  Accounting
      • Lead Accountant: Christopher Feng
      • Accountant I: Mia Nguyen
      • Accountant I (Treasury): Erwin Harianto
    • Accounts Payable (AP)
      • Financial Accounting Manager: Lea Medina
        • Senior AP Specialist: Michelle Dean
        • Lead AP Specialist: Daniela Lara
        • Lead AP Specialist: Myleah Yang
    • Campus Program Administrator: Donovan McDaniel
    • Accounts Receivable
      • Accounts Receivable Specialist: Smruti Shah
    • Vault
      • Vault Supervisor: Evan McDermit
      • Assistant Vault Supervisor: Emily Toral
    • Data Management Systems – Titan Shops
      • Data Entry Coordinator: Mila Solenberger
    • Data Management Systems – Campus Dining
      • Administrative Services Specialist: Nadine Bassily

2. Capital Projects & Construction

3. Food and Beverage Contracts

4. Property Management

  • ASC Building
  • Titan Hall
  • College Park
  • University Gables

5. Human Resources (HR) & Payroll

  • Associate Director: Bertha Leon
    • HR/HRIS Operations Manager: Jocelyn Walton
    • HR Specialist: Maddie Nunez
    • HR Assistant: Sam Hernandez
    • Payroll Manager: Ariana Helguera
    • Payroll Technician: Christian Camarena

6. Information Technology (IT)

  • IT Director: Mike Marcinkevicz
    • IT Manager: Valeria Moreno
      • IT System Specialist: Dhrithi Reddy

7. Auxiliary Enterprises

  • Director: Kim Ball
    • Campus Dining
      • Associate Director: Brittany Thomas
        • Starbucks (Pollak Library)
          • Senior Store Manager: Michael Kontogiannis
        • Starbucks (Titan Student Union & College of Business)
          • Multi-Unit Manager: Christianne Pantoja
        • Carl's Jr.
          • General Manager: Gabriela Murillo
            • Store Supervisor: Geogorio Vasquez
        • Titan Student Union Food Court
          • General Manager: Michael Frias
            • Assistant Manager: Norbella Zalasar
              • Supervisor: Herrodaniel Garcia-Meza
                • Crew Lead: Aurora Lopez
        • Concessions
          • Supervisor: Marco Gutierrez
    • Marketing
      • Marketing Manager: Jeannette Montesdeoca
        • Graphic Designer & Marketing Coordinator: Jen McCormick
        • E-services Manager: Matt Conner
    • Titan Shops
      • Operations & Inventory Control
        • Associate Director: Jose Rivera
          • Senior Manager, Customer Service & Outreach: Mike Dickerson
            • Customer Service & Outreach Supervisor: Crissy Rangel
            • Customer Service Supervisor: Brittany Ramirez
          • Staff Coordinator: Lisa Collins
          • Operations Supervisor, Logistics: Gilberto Espino Solis
      • Demand Planning & Academic Resources
        • Associate Director: Claudiu Damsa
          • Program Manager, Course Materials: Laurent Patricio
          • Senior Buyer, Convenience Stores and Supplies: Megan Parkes
          • Senior Buyer, Course Materials: Adrienne Pedroza
          • Buyer I, Merchandise: Alexis Quezada
          • Buyer I, Technology Merchandise: Bryan Pineda
          • Buyer Assistant: Betzabel Martinez
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