President's Directive No. 7
University Policy Regarding the Marketing of Alcoholic Beverages
Pursuant to our desire to encourage responsibility in the use of
alcoholic beverages as reflected in my directive of September 1,
1983 regarding the sale, furnishing without charge and consumption
of alcoholic beverages on campus, I issue this directive to stipulate
the conditions under which alcoholic beverages may be advertised
Alcohol beverages marketing programs specifically targeted for
students and/or held on campus must avoid demeaning sexual or otherwise
discriminatory portrayal of individuals.
Promotion of beverage alcohol must not encourage any form of alcohol
abuse and not place emphasis on quantity and frequency of use.
Beverage alcohol (such as kegs or cases of beer) must not be provided
as free awards to individual students or campus organizations.
No uncontrolled sampling as part of campus marketing programs will
be permitted and no sampling, or other promotional activities, will
include drinking contests.
Where controlled sampling is allowed by law and University policy,
it will be limited as to time and quantity. Principles of good hosting
will be observed including availability of alternative beverages,
food and planned programs. The consumption of beer, wine and distilled
spirits must not be the sole purpose of any promotional activity.
Promotional activities must not be associated with otherwise existing
campus events or programs without the prior knowledge and consent
of appropriate institutional officials.
Display or availability of promotional materials must be determined
in consultation with the Vice President for Student Services or
Informational marketing programs must have educational value and
subscribe to the philosophy of responsible and legal use of the
Beverage alcohol marketers must support campus alcohol awareness
programs that encourage informed and responsible decisions about
the use or non-use of beer, wine, and distilled spirits.
If permitted, beverage alcohol advertising on campus or in institutional
media, including that which promotes events as well as product advertising,
must not portray drinking as a solution to personal or academics
problems of students or as necessary to social, sexual, or academic
Advertising and other promotional campus activities must not associate
beverage alcohol consumption with the performance of tasks that
require skilled reactions such as the operation of motor vehicles
Approved: March 19, 1984
Acknowledged by: Jewel Plummer Cobb, President California State